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A general term applied to all full-color woodblock prints *ukiyo-e 浮世絵 produced in the city of Edo (modern Tokyo), especially, single-sheet *ichimai-e 一枚絵 or series of such prints offered for sale to the public in commercial editions. Prints of this type that were made in Osaka-Kyoto were called *kamigata-e 上方絵. By the late 1760's full-color woodblock prints, alone or in series, had come to be a popular souvenir or gift from Edo , and the term is thought to have gained popularity among people living in the provinces. Santou Kyouden 山東京伝 (1761-1816) in a short popular novel *kibyoushi 黄表紙 published in 1782 makes an early reference to the term, noting that edo-e 江戸ゑ or azumaya no nishiki-e あづまやのにしきへ were famous products, meibutsu 名物 from Edo.
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